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Tom McCoy,  Senior VP, General Counsel and Secretary of AMD

Tom McCoy on Maintaining Control of Your Schedule and Your Life:  Five "Do
or Die" Things to Accomplish Each Day

Interview by Carol Kallendorf , PhD

Tom McCoy, Senior Vice President, General Counsel and Secretary of Advanced Micro Devices, when asked how he maintains focus while managing a myriad of strategic issues and the daily round of crises said, "I do two things. First, I start every day with a short list of what I call ‘Do-or-Die’ things. I also keep a massive and highly organized to do list, but my daily ‘Do-or-Die’ list of no more than five things is at the top. You have to fight as hard as you can to preserve those five–no matter who demands your time. That forces the day on your timing not 

someone else’s. Outside of those five, there’s a little bell in my head that goes off and tells me someone needs me and needs me now. It may not be a corporate crisis, but it’s a crisis for them—dealing with it protects their morale.

He also noted that you need to have to make yourself reprioritize at least twice a week, if not once a day.

"Every minute you make judgments about what to do, but begin the day with strategic focus. It takes more discipline than anyone has—you just do best you can."

The Procrastinator’s Place of Refuge

McCoy continued, "The people I’ve seen fail at this—even at the highest level—are the ones who allow that multitude of balls in the air to become the ‘procrastinator’s place of refuge’ from what’s really important. That’s the biggest fight for people like me. We have difficult, stressful things to do. It’s easy to get caught up in fielding everything coming at you and, at the end of the day, you’ve made no progress on the truly important, but difficult, things."

Tools for the Art of Multitasking

The greatest asset in maintaining this type of focus for McCoy is a 'superb executive assistant' who works closely with you on the strategic priorities. Use the assistant to take all the calls—and let no one else schedule your time.

"Next—everybody has to come up with the tools and tricks on what’s do or die. Block out quiet time. That’s your thinking time.

"I also try in fashioning a day, to focus on my whole life, not just my job. I want to know at the end of the day that I’ve done something for my family and the rest of my life—even if they’re little, mundane things. That gives a sense of accomplishment for your whole life that will energize you.

"I’m a big believer in multitasking in meetings. I’m blunt about it—I bring other things to do in a meeting. I will sit there and do other things during presentations and if there are sidebar discussions. I’ve learned to listen intently and do other things at same time. You just have to make every minute count. This can be disconcerting to other people—to avoid that you have to continually demonstrate that you are engaged."

According to McCoy, technology is a huge tool in multitasking. He uses a Blackberry and Palm when out of the office and advises, "Treat yourself to technology. It’s wonderful. Every once in awhile, just buy yourself a new pen. Maybe it just costs a dollar, but you’ll use it to get something done."

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