| 1. Do you read a local newspaper? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| Usually | 29.0% | 29 | |
| Often | 11.0% | 11 | |
| Sometimes | 16.0% | 16 | |
| Occasionally | 25.0% | 25 | |
| Never or almost never | 19.0% | 19 | |
| 2. Do you read a national newspaper or news magazine (e.g., Wall Street Journal, Time Magazine)? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| Usually | 21.0% | 21 | |
| Often | 12.0% | 12 | |
| Sometimes | 24.0% | 24 | |
| Occasionally | 23.0% | 23 | |
| Never or almost never | 20.0% | 20 | |
| 3. Do you read one or more magazines (other than news magazines)? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| Usually | 22.0% | 22 | |
| Often | 29.0% | 29 | |
| Sometimes | 18.0% | 18 | |
| Occasionally | 25.0% | 25 | |
| Never or almost never | 6.0% | 6 | |
| 4. Do you read one or more online news sources (CNN.com, Foxnews.com)? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| Usually | 30.0% | 30 | |
| Often | 21.0% | 21 | |
| Sometimes | 24.0% | 24 | |
| Occasionally | 12.0% | 12 | |
| Never or almost never | 13.0% | 13 | |
| 5. Where are you most likely to read news and entertainment? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| books, newspapers, magazines? | 47.0% | 47 | |
| Online information such as websites and blogs? | 53.0% | 53 | |
| 6. Do you read online blogs? | |||
|---|---|---|---|
| answered question | 98 | ||
| skipped question | 3 | ||
| Response Percent | Response Count | ||
| Yes | 34.7% | 34 | |
| No | 65.3% | 64 | |
| 7. Do you blog? | |||
|---|---|---|---|
| answered question | 100 | ||
| skipped question | 1 | ||
| Response Percent | Response Count | ||
| Yes | 10.0% | 10 | |
| No | 90.0% | 90 | |
| 8. Are you more likely to research buying goods and services | |||
|---|---|---|---|
| answered question | 97 | ||
| skipped question | 4 | ||
| Response Percent | Response Count | ||
| through printed materials | 6.2% | 6 | |
| through Internet searches such as Google, Yahoo, etc. | 93.8% | 91 | |
| 8 | |||
| 9. Do you believe that paper is on its way to a slow death and that it will continue to diminish in importance throughout your lifetime? Will there be a resurgence of the printed word? | ||
|---|---|---|
| answered question | 91 | |
| skipped question | 10 | |
| Response Count | ||
| 91 | ||